June 3, 2020

How to apply data science in marketing decisions?

When it comes to applying data science in marketing, its goal is to provide new insights that let companies know if their investment decisions have paid off. How much did their last TV campaign brought in sales volume? What is the ROI of influencer marketing?   In our latest Polaris newsletter we reveal several powerful […]
May 21, 2020

Polaris COVID-19 – Recovery Plan

As a result of the pandemic, consumer have adapted to this new environment, emerging new behaviours as a result of confinement. Which of them will stay in the long term, and how brands can seize the opportunities that this new habits bring, you can find in new Polaris study: Polaris COVID-19 – Recovery Plan
April 23, 2020

What Brands Can Do? – vol. 2

What did users in Serbia and Croatia search the most on the internet in the previous period? How much has consumer behavior changed in China, Italy, Spain, the countries most affected by the COVID-19 virus? What can we learn from their experience? What can brands do in a stay-at-home economy? Polaris, the new I&F Grupa […]
March 25, 2020

What Brands Can Do?

Here are some of our learnings and advices for industries and brands on how to navigate through the disruption Coronavirus is creating both short and long term.