The disruption the Coronavirus is creating is on the increase and it is certainly creating a ripple of nerves across the advertising industry. Consumers are travelling less, events are cancelled, there is disrupted supply chains and delivery, reduced retail sales and cancellations of many forms of public entertainment.
In these distressing times it is important that we rally around a sense of community and be the beacons of optimism. We are hopeful that in the near future Covid-19 will pass and we can look forward to the recovery period, which will come. Best thing brands can do in the short term is maintain an audience first approach, be fast, flexile and agile to cater to the shift in consumer behaviour and most importantly prepare a smart and solid action plan for when life gets back to normal.
Our thoughts are with all those who are affected and we are here if you need any support.
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