While other traditional media sectors are struggling to reach consumers in this digital age, out-of-home (OOH) advertising is leveraging technology to innovate, remain relevant and attract new advertisers. As a result, OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years. This is one of the main findings from the first State of Out-of-Home report on global OOH media trends, published in January 2019. The 60-page report looks at the state and trends of OOH advertising in 70 countries (total OOH spend, by segment, digital vs static), including in-depth analyses and insights for the top 20 markets (US, UK, China, India etc.). Also available for download: detailed data in excel format, two-page executive summary. The State of Out-of-Home report was produced by MAGNA in partnership with RAPPORT – the global Out-of-Home specialist agency of IPG Mediabrands.