Longest-running social media trends study globally and across the region. Several SEE markets are included with extensive understanding of how the growth of technology is impacting consumer behavior, how the use of social media is changing, how audiences consume and share content, what this means for brands and how to leverage this fascinating phenomenon, social media. Study is run each 1-2 years with different topic as a focus, from understanding how social is relevant across key life and category moments, how social and cultural signals relate…